A bridge between emerging furniture design talent in the Nordics and a customer-base seeking deeper engagement with the objects they surround themselves with.

This was the idea that the founder of ÅBEN came to us with. Based in Copenhagen, we worked closely with them and their team to define, design and launch the brand, putting the people behind the products to the fore and turning the conventional sales-led approach on its head. As a brand focused on offering the highest level of craftsmanship from its range of makers located across the Nordic region, ÅBEN is a bold riposte to mass-market manufacture and consumption; a brand that focuses on less, made well, the Nordic way.

EverythingInBetween_Aben_Logo

ÅBEN’s amorphous form plays the role of an ambiguous, intriguing graphic device. An abstract depiction of the Nordic region, it weaves it’s way in and out of various branded communications.

EverythingInBetween_Aben_Tote_1
EverythingInBetween_Aben_Tote_2
EverythingInBetween_Aben_Tote_3
EverythingInBetween_Aben_Tote_4
EverythingInBetween_Aben_Tote_5
EverythingInBetween_Aben_Posters
EverythingInBetween_Aben_ArtDirection_1
EverythingInBetween_Aben_ArtDirection_2
EIB_Aben_Website_02

From the outset there was an ambition to consider ways that we could retain customer engagement online. The result was the ABEN Journal, a fully integrated digital magazine micro-site that linked to the core website, containing thoroughly researched, carefully edited, essays and interviews with designers both emerging and already successful.

EverythingInBetween_Aben_Journal
EverythingInBetween_Aben_Social
EverythingInBetween_Aben_Packaging_1
EverythingInBetween_Aben_Tape_1
EverythingInBetween_Aben_Stickers
EverythingInBetween_Aben_Packaging_2
EverythingInBetween_Aben_Tape_2
EverythingInBetween_Aben_Journal

Thanks to David Harrigan for sharing his vision with us and always pushing us to go further. To Studio Kleiner and Handover for the masterful product photography, and to Jack Collis for the animation wizardry.