Fine jewellery studio Liv Luttrell specialises in the creation of exquisite original editions and bespoke designs, all handmade in the UK.

With a long-standing passion for fine art, abstract art and sculpture, we worked closely with Liv to translate her reference points into a radically modern, reductive identity which deliberately eschews reference to the intricate detailing that underpins her craft.

Using her initials as the starting point, we created a striking brand mark that subsequently shaped the logotype and gave way to a creative direction for the brand that informed our approach to the art direction and photography for the brand launch and all that followed.