A warm welcome with a cool spirit – this is how we looked to capture our branding work for The Maybourne Beverly Hills, the revered Maybourne Hotel Group’s first hotel launch outside of the UK.

Located in Hollywood’s most notable locale, we were commissioned to create a brand identity for The Maybourne Beverly Hills that reflects its sunkissed location and luxury offering. Inspired by the mesmerising Californian sunrises and sunsets, we created an iconic pattern set in different pastel hues across multiple items in and out of the hotel to create a consistently recognisable motif. Alongside this, a bespoke typographic treatment provides a distinct voice with which to delineate itself amidst the highly competitive Beverly Hills hotel market.